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Searching Today: Strategies & Tips from the Experts
Grand Ballroom
As information sources and technology grow and change, so should your search techniques and habits. What worked for you last year may be obsolete or ineffective this year. Join several of the industry's foremost searchers as they share what they've learned of today's search environment and how to effectively navigate it.

Moderator: Reva Basch, Aubergine Information Services
Panelists: Mary Ellen Bates, Bates Information Services; Amelia Kassel, MarketingBASE; Greg Notess, Montana State University

Cybersleuthing for the Competitive Edge
Grand Ballroom
Hone your investigative abilities through the process of analyzing patterns in public domain information-both free and fee-and using people profiling as an important approach to a comprehensive look at the competitive environment. This session will uncover the resources and analytical skills necessary to leverage the information to gain the competitive edge for yourself and/or your company.

Moderator: Susan DiMattia, Editor, Corporate Library Update
Speakers: Denise Chochrek, Taylor & Company; Gayle O'Connor, Courtlink

People Profiling for Competitive Advantage
Denise Chochrek, Manager of Information Research, Taylor & Company, Fort Worth, TX

To fully understand your competitors and customers, a clear view of the people behind the corporate name is necessary. This session will cover the importance of people profiling, what is available, where it can be found, and the pitfalls to be aware of when conducting people research.

Cybersleuthing on the Internet
Gayle O'Connor, Legal Industry Marketing Specialist, Courtlink, Bellevue, WA

Using the Internet to find factual information is a skill that can be acquired, but finding all that information in the public domain takes serious time and effort. Seeing the pattern--and putting it together in a meaningful way--requires experience, know-how, and intuitive knowledge. Whether you are performing background checks, investigating company information, pinpointing individuals, or locating factual information, here is an overview of Internet-based investigative techniques, using both free and for-fee services.

Beyond Search Engines
Grand Ballroom
While search engines are important and information professionals of all stripes depend upon them, they are not the sole means of finding relevant information. What finding tools are being developed in conjunction with search engines? What alternative technologies are coming down the pike?

Moderator: Susan DiMattia, Editor, Corporate Library Update
Speakers: Jan Zastrow, HyperClick Online Services; Gary Price, George Washington University/Virginia Campus

Using Specialized Search Tools to Find Invisible Information
Gary Price, Reference Librarian, George Washington University, Ashburn, VA

It is important to remember that a great deal of useful information is not be easily or entirely accessible using "general" Internet search tools like Alta Vista and Hotbot. Often, a multitude of "specialized" search tools can make accessing this information much easier and efficient. This presentation will give an overview of the many specialized tools available to make "invisible" information visible to both information professionals and end-users.

ICQ for Info Pros: Not Just Kids' Stuff Anymore!
Jan Zastrow, HyperClick Online Services, Honolulu, HI

Alternative technologies are vying for our attention daily. ICQ (I Seek You)is one that delivers--for communicating with colleagues, responding to queries, building Web-liographies, developing presentations, collaborating with peers, and more. Learn how it works and how to put it to good use in your library.

Collecting Resources
Grand Ballroom
Performing effective Internet research requires an extensive and relevant collection of resources. However, finding these resources is often a time-consuming task and the most content rich sources are not always available in obvious places. This session features speakers who have uncovered their own special resource collections and who will show you how to discover your own. Further, learn how to evaluate and take steps to placing your resources on the network.

Moderator: Susan DiMattia, Editor, Corporate Library Update
Speakers: Chris Sherman, About.com; Susan Calcari, Internet Scout Project; Pam Silverthorn, Computer Sciences Corporation

Mining for Gems in the Augean Stables
Chris Sherman, President, Searchwise, Los Angeles, CA

Finding quality resources on the Net often seems like a Herculean task. Fortunately, maps created by a trustworthy group of intrepid trailblazers, together with some powerful resource discovery techniques, help you navigate successfully through the chaos of the Web. The Isaac Network: Search Only the Best of the Net
Susan Calcari, Project Director, Internet Scout Project, University of Wisconsin, Madison, WI

The Isaac Network (http://scout.cs.wisc.edu/scout/research/) uses existing protocols to build a virtual network of human-mediated, highly authoritative Internet resource collections searchable with a single query over the Web. This collaborative system unites geographically-distributed collections via a single metadata collection. The Isaac Network builds on the Internet Scout Project's publications such as the Scout Report.

"dot EDU": A Digital Treasure Hunt Through University Web Sites
Pam Silverthorn, Senior Associate, Computer Sciences Corporation, Falls Church, VA

Come see for yourself as we uncover these information treasures. Universities across America and around the world offer incomparable content and links to hard-to-find academic resources that you never knew existed. Valuable nuggets of information await you at dot EDU sites, and we'll give you the treasure map to find them. Come learn why dot EDUs can be a smart alternative to dot COM sites. You'll take home a treasure map filled with URLs you'll use again and again.

Making Choices: Analyzing Database and Web Use
Grand Ballroom
How to model the decision points affecting the choice of free Web versus traditional online? We've changed this session to allow more input from conference attendees. Maybe we don't need university professors to create our models. We can do this ourselves, from our practical experience. Following presentations from Susan Fingerman and Susan Klopper, the audience will contribute their own insights into this vital, model-building endeavor. We will continue the discussion from 1-2 p.m. in the Crystal Room. Comments will be recorded and written up as a report to be published in EContent.

Moderator: Susan Fingerman, Principal, SMF Information Services
Speakers: Susan Fingerman, Principal, SMF Information Services; Susan M. Klopper, Director, Atlanta Information Center, Arthur Andersen LLP/Andersen Consulting LLP

Due Diligence
Grand Ballroom
Preparing for an important business deal? Working on a big merger or acquisition? Need to dig up information on a competitor? Using the Internet and online services for effective due diligence requires time, effort, and a unique insight into the many resources available. Learn a three-step methodology for locating and qualifying M&A deals with concrete, objective information gleaned from online/Internet sources.

Moderator: Susan Fingerman, Principal, SMF Information Services
Speaker: Larry Ross, Ross Financial Services, Inc.

The Big Guns of Online Look to the Future
Grand Ballroom
In this panel representatives from Dialog, Dow Jones, LEXIS-NEXIS, and OCLC will talk about the future of the online universe. The panelists will discuss how the professional online services will be affected by the pressures of the (free) Web, zero-based and advertiser-supported services, the push to deliver enterprise-wide information to the desktop, and the continuing pressure to do more with less. And finally, they will look at how these forces affect information professionals.

Moderator: Mary Ellen Bates, Bates Information Services
Panelists:Libby Trudell, Vice President, Product Management, The Dialog Corporation; Anne Caputo, Director, Info Pro & Academic Programs, Dow Jones Reuters Business Interactive LLC; Joe Schehr, V.P., NEXIS Technology & Product Development, LEXIS-NEXIS; Nancy London, Director, U.S. & Canada Sales Division, OCLC Online Computer Library Center Inc.

The Fast Track to End-User Search Engine Training
Grand Ballroom
Due to your busy schedule or an organization's emphasis on short training classes, you may be obligated to teach Web search skills to your end-users in 60 minutes or less. With a user-base of varied talents, how do you develop a syllabus that meets everyone's needs in such a short period of time? Also, learn what to focus on at the next level for advanced searching, such as navigational discourse, natural language processing, information extraction, and data models.

Moderator: Susanne Bjørner, Special Projects Editor, CHOICE Magazine
Speakers: Marty Courtois, George Washington University, Gelman Library; Scott Brandt, Purdue University

Search Engines and the One-Hour Stand
Marty Courtois, Electrical Engineering and Computer Science Reference Librarian, George Washington University, Gelman Library, Washington, DC

Many librarians are called on to train others in how to use Web search engines, often in 60 minutes or less. Coupled with this time limitation, trainers face additional challenges such as users' varying previous experience and lack of basic computer skills. What are the best strategies and techniques for teaching about search engines under these circumstances? Here are guidelines that trainers can use in preparing brief introductions to using search engines, plus a review of materials available on the Web that can be used by trainers, such as search engine help pages and presentations developed by other trainers.

Deconstructing Internet Searching
Scott Brandt, Technology Training Librarian, Purdue University Libraries, West Lafayette, IN

What does "searching" mean to people for whom it is not a vocation or avocation? Relevancy...weighting...ranking...natural language. What does this stuff mean to end-users? In typical fashion, Brandt (aka techman) looks at the topic from the perspective of mental models and concepts and relates Internet searching to some concrete principles that information professionals can use when training end-users.

Virtual Libraries, Digital Resources
State Ballroom
"Going virtual" is a goal, and sometimes a requirement, or assignment for corporate libraries. How do you take a library "virtual?" How do you fully meet users' needs when you can't see them? What are the physical and technology requirements to effectively deliver resources and service? And once you are virtual, and most of your resources are digital, how do you market what you (and your customers) can't see? Hear how professionals who have created virtual libraries have organized, marketed, and delivered their digital resources and services to their clients' desktops.

Moderator: Deborah Wiley, Next Wave Consulting
Speakers: Anne Abate, Xavier University; Chris Dobson and Carolyn Ernst, F1 Services Inc.

Current Trends in Virtual Libraries
Anne Abate, Instructor, Xavier University, Cincinnati, OH

This presentation will discuss the current status of digital/virtual libraries including some of the technology that is allowing access to these resources, definitions and background, a review of some successful projects, and potential future directions. The session will include comments on design aspects that impact on users and how to include digital resources in a larger service package.

The Digital Library: Building an information Community
Chris Dobson, President, F1 Services Inc., Dallas, TX
and
Carolyn Ernst, Vice President, F1 Services Inc., Dallas, TX

This session will explain how to design a digital library. A case study shows how the national headquarters of an association with units in 50 states made the content of its paper-based library available to its remote members.

Negotiating & Licensing Content
State Ballroom
Negotiating and licensing content for intranets or other internal distribution is the nineties version of collection development for many information professionals. And with flat-fee online service contracts and direct agreements with publishers, learning the nuances of the negotiating game and how to work with the publishers is essential. And with licensing comes the issue of rights management and fair use of content. What are the rules of the road? What do you need to know about these critical issues?

Moderator: Mark Goldstein, President, International Research Center, Tempe, AZ
Speakers: Willam Noorlander, Deutsche Bank; Mary Corcoran, Outsell, Inc.

Negotiating & Licensing in the E-World
Mary Corcoran, Vice President , Outsell, Inc., Moss Beach, CA

This presentation provides attendees with the framework to develop a process to effectively evaluate, select, and negotiate for electronic content in the corporate enterprise. The talk draws on Outsell's Pricing Taxonomy and Model for Evaluating and Buying Content and I-Price as the underpinning for a unique approach to bringing sanity to a chaotic environment

Content Management Issues
State Ballroom
Along with finding information, managing content has always been what librarians do. Now, as Web resources increase and choices for access to traditional published materials multiply, managing content has become an essential skillset. Speakers in this session will discuss integrating Web and traditional published, online sources, and what you need to know about copyright and fair use for the content you make available to your users.

Moderator: Donald T. Hawkins, President, InfoResources
Speakers: George Plosker, Gale Group; Roslyn Donald, Aeneid; Vicki Gregory, University of South Florida

Integrating External Content: Issues & Implementation
George Plosker, Senior Director of Content Support, Gale Group, Foster City, CA
and
Roslyn Donald, Project Manager, Computer Select, Gale Group, Foster City, CA

Information professionals are working with a broader array of tools than any of us would have dared imagine a few short years ago. Sophisticated intranets and other internal systems allow practitioners to engineer custom access solutions to carefully meet their user's needs. This paper will discuss the opportunities, problems, and content resources that available to designers of such systems. Guidelines will be offered to assist in the creation of internal access systems and a case study on content integration by The Gale Group will be presented.

Copyright & Licensing Issues in the Provision & Delivery of Electronic Resources
Vicki Gregory, Director, SLIS, University of South Florida, Tampa, FL

Two new acts passed last fall, the Digital Millennium Copyright Act and the Sonny Bono Copyright Extension Act. Both have positive and negative implications for the delivery of electronic resources. This presentation will examine those issues from the perspective of the extension of the term of copyright protection, limits on liability for OSPs, including the "take-down" provision, and in general the copyright versus licensing issues for content management of electronic resources.

Ground Zero Pricing: Ever, Never, or Now?
State Ballroom
This panel of vendors and publishers moderated by Linda Cooper, Editor, Price Watcher, will discuss when, if ever, online services will be free or nearly free of costs. Some Web-based online service providers are offering content for bargain-basement prices. How far behind are the classic services? Are we going to be clicking through ads on LEXIS-NEXIS or Dow Jones Interactive to pull articles? Following brief presentations by panelists, the audience will participate in a lively Q&A on pricing issues.

Moderator: Linda Cooper, Editor, PriceWatcher Newsletter

Web Site Design & Administration
Red Lacquer Room
Comprehensive and large-scale Web sites are the dominant factor on the Internet today. Online users are looking for a single site to provide them with answers. Web site developers and administrators are faced with the complex task of designing, developing, and maintaining these large sites. This session will discuss formal methodologies for designing (or re-designing) your site, including such factors as: determining your Web site's purpose, defining your content, organizing your site's architecture, selecting your team, your Web server and your tools.

In addition, you will learn techniques to simplify the task of maintaining your Web site, including how to organize your Web page files, select your management tools and help you work with content providers so that your Web site will be more manageable, attain greater usability, and get more hits.

Moderator: Darlene Fichter, President, Northern Lights Internet Solutions
Speaker: Nancy Pawlowski, University of New Mexico-Health Sciences Center

Leveraging Web Technology
Red Lacquer Room
Leveraging Web technology to gain competitive advantage or to more efficiently find the right information is at the heart of many Web implementations. Professional service firms often collaborate on work tasks and exchange vast amounts of information, and are finding themselves in need of new ways of leveraging technology. Using collaborative extranets, such service firms can create knowledge bases, distribute work product, and broadcast Web-based training to clients, as illustrated by the first case study in this session from a leading law firm. In a second case study, the Navigator system, designed by David Stern at Yale University, demonstrates a Web-based expert intelligence system that assumes users have no idea of the plethora of resources, and then helps them identify the best and most relevant sources for each particular need.

Moderator: Darlene Fichter, President, Northern Lights Internet Solutions
Speakers: David Stern, Yale University Science Libraries; John Hokkanen, Alston & Bird LLP

Using Web Technologies to Manage Professional Services Relationships
John Hokkanen, Chief Knowledge Counsel, Alston & Bird LLP, Atlanta, GA

Professional service firms require close collaboration on work tasks and the exchange of vast amounts of information. And since their work centers around business relationships and the transfer of knowledge and advice, they now are finding they need to leverage technology to gain competitive advantage and improve efficiencies. Using collaborative extranets, service firms can create knowledge bases, distribute work product, and broadcast Web-based training videos to their clients. This presentation will discuss at the theoretical level why this is necessary and how it can be accomplished, and show live demonstrations of how it has been done at a leading law firm.

Navigator Expert System Interface
David Stern, Director of Science Libraries and Information Services, Yale University Science Libraries, New Haven, CT

The Yale University Science Libraries have implemented a Navigator expert system that helps users determine, and in many cases transparently link to, the most appropriate source for their information needs in the sciences. An expert system is one in which the knowledge of experts is embedded into a programmatic system, in this case emulating a simple reference interview.

Database-d Information Collection & Delivery
Red Lacquer Room
The Web page has completely overshadowed the traditional database as a means of information storage and delivery, and even as Web sites are serving content drawn from databases, databases themselves are frequently considered of secondary importance. In this session, one speaker will describe a database-d competitive intelligence system that captures, classifies, analyzes and reports information gathered from print, online, Internet, and other sources. Another speaker will discuss database-d solutions to creating interactive Web sites that tap into existing legacy data or offer completely new solutions and content.

Moderator: Darlene Fichter, President, Northern Lights Internet Solutions, Saskatoon
Speakers: Jia Li, Dow Jones Reuters Business Interactive LLC; Larry Mrazek, LCM Research, Inc.

Publishing & Querying An Access97 Database on the Web
Jia Mi, Research Specialist, Dow Jones Reuters Business Interactive LLC, North Brunswick, NJ

Using Active Server Pages (ASP), an interactive Web site can tap into your existing legacy data or develop a completely new database solution for your Web site. Database integration not only enables a more informative and powerful Web site, but also allows easy manipulation--making your site an enjoyable and informative experience each time your users visit.

Using MS-Access & Drumbeat 2000 as a Competitive Intelligence Platform
Larry Mrazek, President, LCM Research, Inc. St. Louis, MO

This presentation will demonstrate how to use database and Web publishing tools to build a competitive intelligence system. The speaker will explain how he has used Microsoft Access 97 databases to acquire, manage, and publish competitive intelligence information from print, online, and other sources. In addition, he will demonstrate how he uses Drumbeat 2000 to quickly generate ASP code that connects the databases to intranet or internet users.

Dynamic Generation of Content
Red Lacquer Room
Dynamic content, page, and data generation offers many opportunities to expand the reach and role of a Web site and the content it offers. This session will explore the aspects of a Web site environment that directly affect decisions on technology implementation and the technologies that exist to enable dynamic generation of content. Understanding these technologies and the impact of content storage formats will enable the selection of appropriate technology to convert content from flat to structured text for dynamic Web-based delivery.

Moderator: Darlene Fichter, President, Northern Lights Internet Solutions, Ltd.
Speakers: Karl Fast, Northern Lights Internet Solutions, Inc.; Larry Lipsmeyer, JUMP; Frank Cervone, DePaul University Libraries

Simplify Your Life, Satisfy Your Users
Karl Fast, Consultant, Northern Lights Internet Solutions, Ltd., Saskatoon, SK

Even today, most Web sites are little more than "paper on glass"--easy to create but horrendous to maintain. If you've ever thought "there has to be a better way," you'll be glad to know that there is. Here is a high-level overview to how to develop easier-to-maintain, more powerful, and significantly richer Web sites using dynamic content generation tools.

Factors in Selecting Dynamic Content Generation Technologies
Frank Cervone, Assistant Director for Library Information Technology, DePaul University Libraries, Chicago, IL

Dynamic content is a critical factor in creating an adaptable and responsive Web site or information resource. In this presentation the speaker will explore the issues involved in selecting dynamic content generation technology including programming language choices, database engine options, and personnel retention and training issues.

Dynamic Content Generation in Action
Larry Lipsmeyer, Senior Consultant, Jump! Information Technologies, Inc., Chantilly, VA

With many different technologies available for dynamic content generation, selecting which to use can overwhelming. This presentation will look at real-world examples to illustrate what technologies were used and the decisions that led to the choice.

Applications-Based Intranets: Case Studies
State Ballroom
An intranet that meets a specific need is much more likely to succeed and make an impact than one created just because it's time to build an intranet. Applications, such as FAQs, customer service, and help desks, are a perfect fit with other library assignments, and can enhance the perception of the library as a "technology player" within the organization. Here is a case study of intranet technology used to meet a specific need or problem.

Moderator: Jean DeMatteo, McQueen Consulting
Speakers: Cathy Porta and Beth Currie, PricewaterhouseCoopers LLP

Just Ask? Inquiring Minds Want to Know
Janell Picard, Knowledge Engineer, Nortel Networks, Santa Clara, CA

A Web-based question & answer service developed by the technical library in a large Silicon Valley corporation is presented. The service is very successful both for employees, enabling them to get back to work while an expert deals with their information needs, and as a marketing tool for corporate library services.

KnowledgeCurve: Studying PWC's Intranet
Cathy Porta, Director, Desktop Applications, PricewaterhouseCoopers LLP, Jersey City, NJ
and
Beth Currie, Senior Content Analyst, PricewaterhouseCoopers LLP, Jersey City, NJ

This look at PricewaterhouseCoopers' award-winning global intranet includes an overview of its evolution, a tour of KnowledgeCurve as it exists today, a discussion of future plans, and a look at PWC's efforts and advancements toward creating information literacy within the firm.

It's Two O'Clock: Do You Know Where Your Users Are? (Interface Design & Usability Testing)
State Ballroom
What are your Intranet users doing on your Web site? As Web site developers, we are challenged to design sites that have optimal usability or face certain death by a mouse click as users hit the Back button. Learn about some practical design techniques and usability testing methods that can be used to improve your Web site.

Mastering the nuances of interface design in the context of intranets is an essential element of building a successful intranet that works and is used. And finding out how, when, where, and why, or if your intranet is used-usability testing-is mission-critical for intranet designers. How do you test usability? What design factors should you consider? Learn how to go beyond putting up a Web page to designing for optimum usability.

Moderator: Jean DeMatteo, McQueen Consulting
Speaker: Darlene Fichter, Northern Light Internet Solutions, Inc.

Metadata, XML, and Document-Level Details
State Ballroom
Cataloging or tagging documents so they can be retrieved reliably becomes more and more important as an intranet scales up. Metadata and XML offer record-level schemes for controlling and managing information in a browser-based environment. Speakers in this session will go beyond the basics and discuss the current status of various options, technology, and standards for organizing data so that users can ultimately find what they are looking for.

Moderator: Lou Rosenfeld, Argus Associates
Speakers: Karl Fast, Consultant, Northern Lights Internet Solutions, Ltd.; Brad Eden, Head of Cataloging, University of Nevada-Las Vegas

Document Management
State Ballroom
Taking document management to the next level is something many information professionals are tempted to leave to records managers or others in the organization. But managing documents (in an intranet or other internal network environment) is an extension of many traditional library skills. Get up to speed on document management. Learn about some high-end and low-end options for putting a document management system into place, and hear examples of document management systems from the perspective of librarians whose job is managing information.

Information Quality and the Web: An Oxymoron?
Red Lacquer Room
Quality was a huge concern of online searchers in the 1980s. Reva Basch wrote extensively about information quality issues in the early, pre-Web, 1990s. In this conference presentation she looks at some fundamental quality initiatives and assumptions in light of today's online environment. Which ones are still operative? Which are no longer valid? Does "quality" still have meaning, or are we looking at a radical readjustment in our information-seeking behavior and expectations?

Moderator: James Sweetland, Associate Professor, University of Wisconsin-Milwaukee, SLIS
Speaker: Reva Basch, Aubergine Information Services

Pushing the Envelope: Seven Transformational "Infospaces"
Red Lacquer Room
New technologies pop up almost every day. How do you know whether they're useful or not? How do you know they even work? Will they continue to work over time? It is beyond the capabilities of busy information professionals to thoroughly investigate every interesting-sounding new technology, let alone identify ones that aren't quite so visible. Here's an answer. Let technology assessment expert Stephen Arnold do the work for you. He will run through the more exciting new technologies, qualifying for you what they will do and if they will help you.

Moderator: Sue Feldman, Datasearch
Speaker: Stephen Arnold, AIT Technologies, Inc.

Data Visualization
Red Lacquer Room
The cliché that a picture is worth a thousand words is just starting to enter the realm of actuality when it comes to Web searches. Soon it will be commonplace for information professionals to create image maps of retrieved information, maps that will illustrate connections hidden in text and serve as a means of effective relevance feedback and search modification. Not a theoretical session; these speakers have used the technology and can report on how it proved valuable for them.

Moderador: Ulla deStricker, President, deStricker & Associates
Speakers: Tamas E. Doszkocs, National Library of Medicine; Elizabeth Liddy, Textwise, LLC

Visualizing Concept Associations for Query Refinement
Tamas E. Doszkocs, Computer Scientist, National Library of Medicine, Bethesda, MD

Automatically identifying key concepts associated with user queries and retrieval output can be very effective in query refinement for both improved recall and precision, as well as serendipitous discovery. Increasingly, World Wide Web search engines and database interfaces employ term displays and visualization to assist users in searching. This presentation will demonstrate both static and dynamic concept associations and simple, yet highly effective data visualization for PubMed searches.

Analytics for Visualization
Elizabeth Liddy, President & CEO, Textwise, LLC, Syracuse, NY

Rich NLP-based extraction tools empower you to optimize value found in information on the Web. These next generation capabilities provide value-added analytics for visualization by extracting the key entities of interest (people, companies, hot topics), and more importantly, the relationships (who did what to whom and where) among these entities. Visualizing this richly-analyzed data can enable you to efficiently track trends and discover unknown patters with potential impact on your organization.

Selecting & Implementing New Technology
Red Lacquer Room
One of the many new roles information professionals face is the introduction of new products into the workplace. It takes vision to understand what new products, services, and technologies to choose and a deep knowledge of the organization so that it can be positioned properly and used. If it's not used, the investment on the part of the information department is wasted.

Moderator: Sandra Kendall, Bank of Montreal
Speakers: Ann Lee, Dow Jones Reuters Business Interactive LLC; Donna Berg, Los Alamos National Laboratory Research Library

Your Enterprise Rollout: Five Steps to Success
Ann Lee, Assistant Director, Enterprise Rollout Program, Dow Jones Reuters Business Interactive LLC, Chicago, IL

Rolling out news and information services throughout an enterprise requires careful, focused planning. This presentation will suggest tried and true methods that can ensure successful product introductions or rollouts. Learn how you can incorporate options for registration, training, marketing, management, and connectivity into your deployment of a company-wide news and information service.

Marketing Electronic Products in the R&D Library, or How to Sell What You Can't See
Donna Berg, Information Specialist, Los Alamos National Laboratory Research Library, Los Alamos, NM

Libraries spend most of their budgets on electronic products. We deliver information to scientists' desktops, but how do we inform them of its existence, convince them of its worth, and teach them to use it? Like most libraries we have minimal staff time and budget--but many good ideas. Learn how our virtual marketing team works, and about our customer focus and process orientation and our attempts to entice patrons to the Web.

Search Engines: Failures, Glitches, & Solutions
Red Lacquer Room
Many of the Internet search engines seem to have been focusing their efforts on how to best fulfill the vague queries of end-users while ignoring the more specialized needs of pro searchers. Join Greg Notess in this session and learn where today's search engines fall short, what solutions we might expect in the near future, and the workarounds we can use in the meantime.

Moderator: Susanne Bjørner, Special Projects Editor, CHOICE
Speaker: Greg Notess, Montana State University

Boolean Versus NLP
Red Lacquer Room
What works better, carefully constructing a query using the strict precision of logical operators, or engaging a system that can understand and accurately retrieve answers to a loosely formed phrase? Where do the two approaches merge? Come away from this session with a new understanding of the two systems and how to effectively use each to increase the quality of your searches.

Moderator: Ashwin Rao, Research Scientist, LEXIS-NEXIS
Speakers: Ran Hock, Online Strategies; Sue Feldman, Datasearch

The Subtleties of Web Boolean: Plus, Minus, AND, OR, WHATEVER
Ran Hock, President, Online Strategies, Vienna, VA

In spite of what some may say, the appropriate use of Boolean can significantly improve the quality of many Web searches. This presentation will explore the facts, the subtleties, and the techniques involved.

Web Site Search Tools
Red Lacquer Room
Site Search Tools are specialized search engines for a single Web site, intranet, or campus or topical area portal. Site visitors love them because they can skip the clicks and jump to their favorite topics. The principles are similar to searchable catalogs and databases, but there are some interesting twists such as relevance ranking and robot indexing. Whether you're a novice or a system expert, there is a search tool for your site (and your budget).

Looking for People in All the Right Places
State Ballroom
Searching for people brings special considerations when you approach it from the international perspective. What you can find differs considerably from place to place, as does attitudes toward this information. Speakers from Europe, Canada, and the U.S. will address the fine points of people searching.

Moderator: Sandra Kendall, Consumers Gas Company
Speakers: Alan Schlein, Editor, Deadline Online; Caroline J. Kuchma, Egon Zehnder International, Inc.

Just the Facts
State Ballroom
Statistics can be hard enough to find when you understand the system with which they are gathered. Move this scenario to another country, another continent, and your problems multiply. Finding facts is one thing, interpreting them is another. Numerous official government sites around the globe can provide a wealth of statistical and factual information. These speakers will enumerate important statistical and factual sources.

Moderator: Ruth Pagell, Director, Center for Business Information, Woodruff Library, Emory University
Speakers: Gerri Foudy, SUNY Stony Brook, Melville Library; Eliana Paris Holmes, Department of State

The Wide, Wide World of Statistics
Gerri Foudy, Reference and Instruction Librarian for the Social Sciences, University of Maryland Libraries, College Park, MD

Many national governments and international organizations are making their data available on the Internet. This presentation will look at how to find and evaluate these valuable online sources of international statistics.

Unravel the Foreign Affairs Web
Eliana Paris Holmes, Public Affairs Officer, Department of State, Washington, DC

Whether traveling to view the Acropolis, setting up an import-export business, adopting children from other countries, protesting global warming, or attempting any other endeavor involving other countries, Americans can't do anything without contact or information from the federal foreign affairs agencies. And whatever the issue, the U.S. Department of State, as the lead foreign affairs agency in protecting U.S. interests abroad, has resources and information. Learn how the State Department Web site is organized to cover all global issues. Learn how the Department's site complements those of other foreign affairs agencies.

International Law
State Ballroom
Going global implies that you may have to abide by laws you don't even know exist. This is a particularly delicate issue now, as the European Union takes a strong stand on privacy and copyright issues. What can you legally include on your intranet? What documents can you legally store and forward via email across borders? How do developments in U.S. and Canadian law affect information providers, producers, and searchers?

Ecommerce
PDR-18
Ever since online began 25 years ago, we've been buying electronic information. We just didn't think of it as electronic commerce. Now the transactional nature of the Internet is bringing ecommerce into sharp focus. Information professionals should be considering and implementing ecommerce solutions within their organizations, not just on the buying end, but also on the selling end. What can and should libraries sell, be it internally or externally? What value can be added by information professionals?

Moderator: Alicia R. Forton, Information Specialist, Bank of America Library
Speakers: Barbara McCoy, Dun & Bradstreet Information Services; Barbie Keiser, Director, Library, The College of Insurance

E-Commerce, I-Commerce, K-Commerce: Intellectual Content Has Value
Barbie Keiser, Director, Library, The College of Insurance, New York, NY

Fee-for-service, priced on a transaction or subscription basis, often means being an easy conduit between buyer and seller. Sometimes you play the role of wholesaler; other times you act as an aggregator. Repackaging data, enhancing information, and creating new products transforms the traditional library into a modern information center. This presentation will describe several innovative libraries that are transitioning into this new realm. Whether they charge money for their services, trade for it, or use it as a promotional tool, the library is establishing the value of its efforts on its terms.

Virtual Communities
PDR-18
The concept of virtual communities may not immediately leap to mind as a function of a corporate, public, or academic library. Yet it makes perfect sense. A community enhances knowledge sharing, encourages people to consider themselves part of a group, and facilitates collaborative behaviors. A virtual community can be geographically defined, as is usually the case with public libraries, or worldwide, as you find with global corporations. Challenges abound in choosing content, creating community, and maintaining interest in the community.

Moderator: Bill Mickey, Associate Editor, ONLINE, Online Inc.
Speakers: Kathleen Swantek, Knowledge Consultant, Arthur Andersen, LLP; Mike Moran, KOZ.com

Local Online Communities Across the U.S
Mike Moran, CEO, KOZ.com, Durham, NC

This presentation will discuss how local online communities are being "reinvented" on the Internet. KOZ.com has created a large national network of local online media affiliates and provides these affiliates with programming, services, and Web publishing tools for information-sharing and ecommerce.

Extranets
PDR-18
Communicating with those outside your firewall creates intriguing opportunities. How can information professionals effectively deal electronically with suppliers, partners, and clients? Building relationships is an important part of the information world and extranets provide the technology to grow these relationships

Moderator: Janet S. Reed, Vice President, Bank of America Market Information Group
Speaker: Vera Rhoads, AARP

Extranets: Enhancing Member Services via Extranet Environments
Vera Rhoads, Manager, Web Development, AARP, Washington, DC

Extranet environments are becoming an established form of extensive services delivery and collaboration between business partners and customers. This presentation explores the framework, business drivers, technical security, and infrastructure issues in establishing and maintaining a successful member-focused extranet application, as an integral part of a Web e-business environment in a member organization. It also features a case study of the AARP Legal Services Network, which provides a secure data repository and an interactive environment for extended services.

Content reviews are planned for:

• Legal
  Crystal Room
  Legal information on the internet finally is reaching a state of maturity. The traditional online legal aggregators, Lexis and Westlaw, recently launched significantly improved Web products, including changes in the availability of legal citators. However, they are increasingly competing with primary legal resources from government and private vendors. Most states and many Federal agencies, for example, now host online versions of their statutes and recent judicial decisions. Smaller, low-cost aggregators, like LOISLAW, are also joining the market. What legal sources are not yet on the Web in any form? In what areas do the traditional services retain an edge? What's on the Web for free? How should users verify the accuracy of free material? Can users count on the continued availability of free, Web-based legal material?

  Speaker: Steve Anderson, Gordon; Feinblatt, Rothman, Hoffberger & Hollander, LLC

• Finance & Investment
  Crystal Room
  Discover the latest trends and resources in online investing and finance. This session will cover current sources for company information, stocks, mutual funds, bonds, options, derivatives, online trading, and other useful financial information.

  Speaker: Gary White, Business Reference Librarian, Penn State University, Capital College

• The News Online: Seek and You Shall Find
  Crystal Room
  Nothing changes faster than the news.This content review will demonstrate the best ways to search for news on the web, as well as the traditional online vendors. Coverage will also include: whatís new online, fee vs. free, the top specialized news sites and how to search geographically.

  Speaker: Bruce D. Rosenstein, USA Today Library

• General Business Information
  Crystal Room
  Speaker: Jan Davis Tudor, President, JT Research

• Sales & Marketing
  Crystal Room
  With the explosion of e-commerce and e-tailing, communication and sales to consumers and business-to-business are becoming transformed. Getting your message out, tracking its propagation, monitoring what others have to say about your brand and enterprise are updated here with a review of traditional techniques and the introduction of new sources and methods.

  Speaker: Mark Goldstein, President, International Research Center

• Government Information
  Crystal Room
  This content review will cover changes in government resources, including content on Internet sites and in fee-based databases. It will also identify value-added online resources, highlighting the addition of previously-unavailable government documents. Finally, industry changes, new, and upcoming sources will be discussed.

  Speaker: Mary McCarty Earley, Vice President, Edelman Public Relations

• International
  Crystal Room
  Speaker: Alexey Panchenko, Information Research Analyst, Hewlett-Packard Research Center

• Biomedical/Healthcare
  Crystal Room
  Finding quality healthcare information on the Web can be a daunting task. This session will explain what can currently be found using the Web, and will focus on search engines, specialized search engines, databases, consumer health information, current awareness, hospitals, physicians, drugs/pharmaceuticals, medical devices, and government information.

  Speaker: David King, Reference/Biomedical Librarian, University of Kansas Medical Center

• Science & Technology
  Crystal Room
  Speaker: Karen Holloway, Team Leader, University of Arizona Science-Engineering Library

• Competitive Intelligence
  Crystal Room
  Competitive intelligence enhances corporate decision making by systematically gathering information, analyzing it, and developing trends and recommendations about the organization's competitive environment. This content review will cover CI processes, functions, and principle skills; the framework for accessing, sharing, and using CI; and integrating CI into the knowledge environment.

  Speaker: Bonnie Hohhof, Director, Intelligent Information

Moderator: Mick O'Leary, Library Director, Fredricksburg Community College